India Gate / KRBL
Four masalas. Four legendary kitchens. One launch.
In production
// 01 — THE BRIEF
What we were asked
India Gate / KRBL came to us with a problem that didn't fit the standard agency answer. The category was loud, the audience was skeptical, and the budget needed to outperform a competitor with three times the spend. We didn't pitch a campaign. We pitched a posture.
// 02 — THE APPROACH
Old-world craft. New-world pace.
We slow-cooked the creative idea, then sprinted the production. AI did the iteration; humans did the judgment. The work shipped in days, not months — without losing the directorial confidence that makes good work memorable.
In production
HEADLINE METRIC
30 days
PRODUCTION TIME
98%+
BRAND LIFT VS. CONTROL
1.7M
REACH
FRAME 01 / 04
FRAME 02 / 04
FRAME 03 / 04
FRAME 04 / 04
"
₹200 crore in one week. That's the kind of number that makes you stop briefing anyone else.— XIAOMI INDIA
// NEXT TALK TO US