Fastrack / Titan
A multi-campaign creator partnership across the Fastrack Smart portfolio.
The Fastrack Smart portfolio is a moving target. Smartwatches, FPods, Smartverse, each with its own audience and offer mechanic.
Fastrack didn't come to us with a single campaign. The Smart portfolio is a category that spans wearables, audio, and broader connected-lifestyle positioning, each with its own audience and creative track. The remit was to run those campaigns across creators without letting one drown the other in the feed.
Different cultural lenses per campaign. Same creator network underneath.
Festive Smartwatches got a feature-led push with regional and pan-India voices. Fastrack FPods got its own TWS-earbuds launch with a separate creative direction. Smartverse extended the same scaffolding into a broader Fastrack Smart positioning play. Each campaign had its own creative track but drew from a shared roster including Preeti, Rabbani Soyam, Pranali Mistry, Nabeel Afridi and Smeha Manimegalai. The Festive work won an ETRetail recognition.
Live on the platform where it was made. Each tile opens the original post.