YourStory
A media partner across social, podcasts, and the 2025 TechSparks stage.
YourStory isn't a one-campaign brief. It's an ongoing partnership across social, podcasts, and India's largest startup-tech stage.
YourStory is one of India's most-read startup and tech publications, with a 1.8M+ founder, operator, and investor audience that reaches across content, audio, and live event surfaces. The remit was not a single campaign. It was to be the creator and content partner across the platform's three primary touchpoints: social media as the always-on layer, podcasts as the long-form layer, and TechSparks as the annual moment where the entire Indian tech ecosystem converges in one room.
Different formats per surface. One narrative thread running through all of them.
Social: an always-on creator pipeline aligned to YourStory's editorial cadence, surfacing founders, operators, and emerging voices in the formats their audience already consumes. Podcasts: long-form creator and founder conversations engineered for audio-first listening, repackaged for video distribution. TechSparks 2025: the annual showcase. Stage moments, behind-the-scenes content, and creator-led recaps that extended the conference's reach beyond the room.